Google search advertising offers an effective means to connect with potential customers who are either ready to make a purchase or actively seeking your service.

Our initial focus is on collaborating with you to pinpoint the specific goal of your Google Ads campaign.

Google Ads can be tailored to achieve various objectives, including bolstering brand awareness, driving website traffic, generating phone calls, securing bookings, and facilitating purchases. Given the unique nature of each business, every Ad campaign is distinct. Identifying your primary goal can significantly enhance the quality of leads generated through your Google Ad campaign, resulting in lower costs per conversion.

Clearly defining your goals can wield a significant impact on the cost-effectiveness of your Google Ad campaign.

Once we’ve established your goals, we can proceed to the next phase: conducting keyword and audience research.

Understanding the goal of your campaign is just the tip of the iceberg. Keyword research plays a crucial role in determining which keywords to target and which ones to steer clear of.

Some keywords can cost over 15 times more than their closely related counterparts. That’s why we dive deep into comprehensive keyword research to identify the optimal keywords for your Google Ads campaign. We’ll also provide recommendations on potentially valuable keywords you might not have considered.

If you have specific keywords in mind that you’d like to prioritize, just give us a heads-up. We’ll add them to our list and conduct the necessary research to assess their viability.

Once we’ve curated a list of keywords, complete with their associated cost per click, search volume, and competitiveness, it becomes evident which keywords will take center stage in your campaign.

With the groundwork laid out, the next step in our Google Ads process is crafting the ads themselves!

Once we have compiled our list of keywords, we leverage them to craft ad copy that resonates with the search intent of your target audience.

Google Ads offers a variety of ad types, each with its own set of advantages and drawbacks. Setting up the optimal ad campaign with the right information in the right places can be complex. That’s where our team of Google Ads experts comes in. We specialize in creating highly effective ad campaigns tailored to achieve the goals outlined in the initial stages of our process.

If you have multiple objectives for your ads, we recommend utilizing ad extensions to create additional touchpoints between your business and potential customers. Google assigns ads a quality score to determine their placement. Our team ensures that we maximize Google’s quality score checks while maintaining the flexibility to adjust the campaign as needed.

Furthermore, when crafting ads, we incorporate several variations of headlines, descriptions, and other text to facilitate A/B testing and gather data for future optimization of your ad campaign.

The next phase in our process involves seeking your approval.

Once we’ve conducted the essential keyword research and crafted your ads, we’ll promptly share the ad copy along with our keyword research for your review and approval. Rest assured, you won’t be sifting through endless spreadsheets. Our approval documents are designed for quick and easy review of your campaign.

This approval process ensures that you’re fully informed about the keyword themes you’ll be targeting and how your ads will appear on both mobile and desktop devices.

Your feedback is invaluable to us. If there are any adjustments needed to the ads we’ve created, we’ll gladly make them before going live. We’ll incorporate your input and, if necessary, proceed to a second round of approvals.

Once your ad campaign has received your stamp of approval, we’re ready for the fifth step of our Google Ads process: launching your campaign live!

Congratulations! Your campaign is now live! Sit back, relax, and get ready to see those clicks (or calls!) roll in!

But our work doesn’t stop here. Each day, while your Google Ads are running, we’ll be hard at work updating and refining your keyword list to ensure that your budget is allocated to the most effective keywords and reaching the right audience.

We’ll also keep a close eye on when your ads are most visible throughout the day and fine-tune your ad schedule to maximize cost efficiency.

At the end of each month, you’ll receive a comprehensive report detailing the performance of your ads. This report will include insights into your top-performing keywords, clicks, impressions, and costs. We’ll use these monthly reports as a roadmap to further optimize your Google Ad campaign for even better results.