SEO

Why Fortrax

Search Engine Optimization

Our primary goal is to elevate your online visibility, amplify organic traffic, and channel targeted leads/conversions to your website. We integrate technical proficiency, keyword research, content optimization, and on-page/off-page strategies to formulate a holistic SEO approach that resonates with your business objectives.

How we do

How we handle SEO at Fortrax

At our core, we tackle Search Engine Optimization in a way that resonates with search engines. Our approach isn’t just effective; it’s proven to stand strong through every big algorithm tweak. Curious about how we do it? Here’s a peek into our process.

First things first, we dive deep into understanding your business, your competition, and your goals. It’s crucial for us to be on the same page right from the start.

To kick things off, we’ll need access to your website, Google Search Console, and Google Analytics. Don’t worry if you don’t have these set up yet; we can help with that.

Next, we’ll create a baseline report to gauge where you currently stand in terms of keyword rankings, website clicks, traffic, bounce rates, and more.

After that, we’ll examine your existing optimization efforts to pinpoint any missed opportunities and compile a list of quick wins to jumpstart your SEO campaign.

Then comes the fun part – we delve into your competitors’ websites, dissecting their keyword strategies and optimization techniques. This helps us identify their strengths and weaknesses.

Armed with all this data, we conduct thorough keyword research, focusing on terms and variations that are relevant to your industry and have manageable keyword difficulty.

Finally, armed with our research and insights, we craft a tailored SEO roadmap specifically designed to propel your business forward.




Picture your roadmap as a journey to draw in more visitors to your website. Typically spanning 9 to 12 months, it’s a series of optimization tasks tailored specifically to your goals.

This roadmap is handcrafted for your business, no cookie-cutter approaches here. With insights from our initial research, we meticulously curate each step to ensure it aligns perfectly with your needs.

Your roadmap might include various elements like tweaking your website’s design, creating fresh content, enhancing existing content, bolstering domain trust and authority, fine-tuning technical SEO aspects, and optimizing internal linking.

Once we’ve crafted your roadmap, we’ll review it together to ensure we’re completely aligned on the strategy and objectives.




A common frustration we often hear from new clients is the lack of transparency regarding their previous agency’s SEO efforts. That’s where having a clear roadmap and shared strategy truly shines.

Before diving into implementation, it’s vital for both of us to endorse the strategy and roadmap. Each month, we’ll revisit the roadmap together, marking off completed tasks to ensure we’re staying on track.

Once your roadmap gets the green light, we’ll proceed to step 4: SEO Implementation.




Now it’s time for you to kick back and relax – your part is done! We’ll take your roadmap to our implementation team and get busy.

Curious about what happens behind the scenes as we bring your SEO roadmap to life? Here’s a sneak peek at some of the tasks we tackle:

  1. Boosting page speed
  2. Optimizing images with next-gen formats
  3. Adding ALT text to images
  4. Enhancing internal linking
  5. Fine-tuning title and meta descriptions
  6. Tweaking heading tags
  7. Implementing Schema Markup
  8. Crafting additional content for existing pages
  9. Generating engaging blog posts
  10. Building trust and authority

Leave the heavy lifting to us – we’ve got this!




Hey there, congratulations! You’ve reached the end of month one – time sure flies when you’re making progress!

At the close of each month, following our scheduled call, you’ll receive a detailed email from us. It’ll contain a comprehensive list of all the tasks completed according to your roadmap, along with a performance report.

In the realm of SEO, monthly reporting offers the most accurate snapshot of progress. While we’re constantly monitoring results, they can fluctuate as search algorithms tweak rankings. That’s why a month-to-month analysis provides the most reliable insight into your real results.

This monthly report isn’t just beneficial for you; it’s invaluable for us too. It allows us to fine-tune our optimization strategy in real time, ensuring we’re always on the right track.




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Frequently Asked Questions

Learn more about our SEO below

Think of SEO (Search Engine Optimization) as the magic potion that helps websites get noticed in the vast jungle of the internet. Just like a treasure map, it guides search engines like Google or Bing to find and showcase the most relevant and valuable content to users. It’s like dressing up your website in its Sunday best, making sure it’s easy to find and looks appealing to both users and search engines alike. So, when someone types a query into a search engine, SEO helps your website raise its hand and say, “Hey, I’ve got what you’re looking for!” It’s all about playing by the rules of the digital game to climb the ranks and be the star of the search results show.




Yes. Our main office is in Colombo. We also have a branch in Conroe, Texas USA

Absolutely. In fact, we LOVE working with small businesses.

Being able to see a real difference in the lives of our clients is extremely rewarding.

Fortrax is made up of a small team of extremely skilled and talented individuals, each with their own marketing specialty. We limit the amount of clients we work with at one time so we can deliver the best possible results to our existing clients.

We provide digital marketing in Colombo, Conroe Texas USA, and internationally all from our offices in Colombo.

We are a comprehensive creative digital marketing agency in Sri Lanka. With a wealth of experience, we seamlessly blend creative ingenuity with integrated marketing solutions to craft immersive digital experiences for businesses. Our guiding motto is simple yet powerful: “FIND, BUILD, RETAIN!”

Colombo, Sri Lanka

226/3, 4th Lane, Kadawala Road, Pannipitiya. Sri Lanka

+94 777 777225

info@fortraxmarketing.com

Texas, USA

1703, Elmside CT, Conroe, Texas. USA

+1 347 545 7506

info@fortraxmarketing.com

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